Please outline the proposal for a possible Major Project. (You will not have to use this as your major project on the course, it is just an exercise).
The Major Project Proposal should describe your area of interest, field of study and the particular focus of your intended work and should include a rationale to show why this is a valuable service design project for you to undertake. The proposal should include an overview of the methodology, how you intend to go about producing the project, and an indication of what the outcomes could possibly be (but not a fully developed outcome).
We want to know that you are passionate about a project, able to identify a suitable project topic, and can put together a plan for how you would go about working on this project.
- You can (but don’t have to) use the following headings for guidance :
- Project Summary
- Research Question (What do you want to find out)
- Research Background, Field of Study, Context
- Rationale (why is this a valuable project in this discipline)
- Project Stakeholders (who is affected by the project)
- Proposed Approaches, Methods and Methodologies (how you would carry out this project and why you think this is appropriate)
- Possible Outcomes of the Project (not a fully developed outcome, just an indication of what the outcome might be)
- References and Bibliography (only a few key ones)
伦敦艺术大学关于学习计划的要求其实有两个，第一个是在官网各专业页面的How to apply，里面有关于学习计划的要求，但是那个要求属于比较简单的，聊等于无的，而关于学习计划的详细要求却是在在线申请系统页面，简单翻译一下，要求如下：
Queuing up is a boring and lengthy process as well as an inevitable link in modern theme parks, causing that sometimes people spend more time in queues rather than enjoying the entertainments. Studies show that waiting time has a direct relation to customer satisfaction, although it is not clear exactly what aspects of the wait affect the guests most and how. People tend to feel impatient and frustrated during the long waiting, negatively influencing their travelling experience. Therefore, my topic is about how to enhance people’s queuing experience at amusement parts.
Queues are inevitable in theme parks. Some attempts have been made to reduce the unpleasant experience of waiting in the theme parks. The attempts can be divided into three categories:
1. Let visitors know how long they should wait. Any delay in service may result in anger and uncertainty of the guests, which negatively impact the overall satisfaction, so there are wait-time labels posted outside recreation facilities.
2. Reduce waiting time. For example, queuing systems such as “Six Flags’ Q- bot” and “Disney’s Fast-Pass” have been put into use.
3. Give customer something to do, such as providing some in-queue entertainments including interactive devices and dress shows to make queueing experience enjoyable.
However, these solutions still have drawbacks:
1. The single way of presenting time tips is still boring.
2. Queueing systems can make better plans to a certain degree, but customers still need to wait in line.
3. It is a good thing to let tourists kill time, while sometimes the entertainment provided does not attract all customers’ attention.
The problem of queuing experience in amusement parks is still not satisfactorily solved.
Queuing is a dynamic and experience process in a certain period of time. According to queuing psychology, mental ups and downs as well as psychological demands of people in line are significantly different. For instance, people are not particularly restless in the incipient stage of queuing, but gradually getting irritated during the mid-term. When it’s about their turns, they feel extremely excited again. Current solutions like time tips and in-queue entertainments are just single ways to enhance customers’ queuing experience.
In addition, groups in theme parks are also different. Children, young people and parents fundamentally have different behaviour, feelings and demands when they wait in line. For example, young people travelling in groups may chat or be absorbed in their cell phones to pass the time. They are more patient about waiting in line. Thus, a time tip may be enough for them. While children with no way to kill time, on the contrary, may not wait patiently. Perhaps in-queue entertainments will make them more interested.
Considering the entire service system, it may not be the best choice to enhance the queuing experience by some entertaining performances, high-cost interactive devices, and queuing systems. Costs of production, management and maintenance need to be taken into account by parks and the staff.