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申请季接近尾声,小伙伴们纷纷拿到属于自己的 offers, 然而我们老师们并没有因此得到休息和放松,借着课少,我们开始了对全世界所有设计类院校的数据库梳理和更新(并且今年会完全开放给大家用),没错,在 github 上持续更新中(有没有很心动呢)

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某天,在几杯咖啡的陪伴下,我仔细查了美国还算不错的17所院校共18个专业的专业名、学位、学制、费用、作品集要求等信息,尽可能客观地收集了有用信息,并且加入了一点点自己的解读和点评。 英国、欧洲、澳洲等所有学校的信息也加入了 to-do list 并且会在后续逐步更新。

具体的内容我们会以马克笔设计留学工作室的形式在后续完成后正式发布,但是目前我希望能够从这些学校的例子中总结出一些学校关注的要点,对大家有所帮助。

2.CMU怎么说

CMU 的江湖地位自不必说,然而当我们查阅到 Master of Design 对于作品集的要求时,原文是这样的:

> – Whether your background is in design or not, you’re required to submit a web-based portfolio of work to be considered for graduate study at Carnegie Mellon’s School of Design. Include samples of recent work that represent the strengths of your professional, creative, or academic experience. This portfolio might be filled with design projects, writing samples, or summaries of other original projects you have undertaken. You may use photography, video, writing, or interactive presentations to demonstrate your work.
> – For long works – such as theses, book designs, and software applications – please select excerpts that best represent your strengths. For each piece, include a brief description (one paragraph) on content and context, to help us get to know you better and understand your creative and problem solving approaches. If you include a collaborative work, make sure to identify your contributions.
> – We will evaluate your portfolio from multiple viewpoints, including visual or verbal communication skills, critical and analytical thinking, craftsmanship, ease of navigation, and creativity.
> – For candidates from non-design backgrounds applying to the MA program, we recognize that your portfolio will be different than a design portfolio. We are looking for supplemental information to your application that highlights your creative potential and interest in design. For example, your work might include written observations, blogs or critiques of existing work or things encountered in the world; artwork such as painting, ceramics, photography or video; musical or dramatic performances; academic or professional writing samples; and volunteer or professional contributions to projects.
> – Your portfolio must be web-based, and you must provide a link to your portfolio in your application package. Be sure that your site functions correctly on multiple platforms. No PDFs or physical portfolios will be accepted.

我知道你也没有耐心看,所以我把原文引用做的很小很淡,大致意思就是这里有很多字。从这里提取要点对话,就三个字:发链接。对于这样的要求,我们基本上只需要把作品集创建一个 Dropbox 的链接就可以了。详情可以参考这篇文章:《当院校要求提交URL作品集链接的时候,我们如何应对?

CMU 的要求代表的是美国各个综合类院校对于作品集的要求,可以看出也许是由于严谨的办事流程和机构分工,综合类院校普遍对作品集的要求更多放在表面上,即所谓硬性要求:诸如多少项目、多少页、PDF还是JPEG等,对于内容上基本上不做干预。

所以可以说,在调整了格式之后,满足了艺术类院校要求等作品集,完全符合综合类院校的要求。既然如此,艺术类院校怎么要求的呢?

3.ACCD怎么说

当我拿出ACCD做例子,并不是因为ACCD名气大,而是因为ACCD在名气大的基础上,作品集要求给的也最有指导性。原文如下:

> Submit work that demonstrates your design and innovation abilities. Include examples of projects that show your process and how you develop your ideas into the project results. Sketchbooks and documentation of early idea development are welcome additions that complement more finished portfolios. We look for abilities to:
> Think and operate in terms of projects.
> Take a systems approach to design solutions.
> – write and communicate effectively.
> – envision and produce broadly desirable 3D objects and spaces.
> – produce a high level of aesthetic sensibility in production; e.g., style, proportion, shape, material, color, etc.
> – draw and/or otherwise visualize new ideas.
> – identify important opportunities and needs.
> – research, investigate and analyze design topics.
> – experiment, think laterally and engage in creative idea generation activities.
> – develop desirable solutions for real needs and problems that create value for the human condition.
> – consider and plan for related business dynamics.
> – exploit and employ appropriate technologies.
> – profess expertise and depth in specific areas or disciplines.

我知道你也许又没有耐心细看,那不如直接看我的解读吧:

一看ACCD的要求,就知道是专业的设计界 Prof 写的要求,从方法论到执行写的非常透彻。从早期的 envision/explore 等字眼,到中后期的 develop/employ 这样的字眼,都是在强调 “system approach” 这个核心,即:设计是有系统有方法的,而非拍脑袋做造型。美系艺术类院校对于美学的追求,我们应该以“锦上添花”的思路来对待,先搭建方法论,再谈这个基础上的美丑。同时,ACCD 还在master 阶段的申请要求中,提到了 sketchbook 这个东西,要知道这是大部分本科申请才会特别看重的东西。

所以,只要做到了各个项目在内容上完整、严谨、遵循设计方法,作品集就不会有大的纰漏。

而ACCD 的硬性要求:无。

4.对比与总结

这里我仅仅是拿出了两个例子,分别代表综合类院校和艺术类院校并且做了一些解读,对比起来:

大部分综合类院校的作品集要求看似繁复冗长,但是实际上真正能够起到帮助和指导性的内容并不多,重点应该放在作品集的硬性要去上去;而大部分艺术类院校会或多或少在作品集要求中提出他们认为的重点,并以此引导学生向这个方向去准备。

看似来自综合类院校的硬性要求最繁复,实则所有硬性的要求都最简单易懂好操作;而看似来自艺术院校的软性要求最简单,实则所有软性的要求背后都蕴藏着作品集应该覆盖到的设计方法。换句话说,硬性要求仅仅是门槛,而软性要求才是天花板。

5.后话

我们马克笔设计留学正在总结全宇宙英语国家的所有设计类专业的信息、学位、学费、语言要求、材料要求、作品集要求等内容,并以此形成一套Wiki,ridiculously, 我们打算把这个项目完全公开给所有的学生和家长,甚至免不了同行们(根据CC共享协议他们算盗用)。预计1个月左右 beta 版本上线,2个月左右 1.0 版本上线,各位可要来捧场哦。

文章作者:Natt
教学总监
拉夫堡大学硕士
辅导学生多次录取伦艺/罗德岛/帕森斯/爱丁堡/米理等名校

任何关于院校和作品集的问题
欢迎随时和马克君沟通
知无不言,言无不尽

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