今年是RCA申请发生翻天覆地变化的一年,几乎每周它们的官网上的要求都在变化,就在上周六(10月26日)皇艺终于开放了2020年申请系统,相比较往年,整个申请流程和要求发生了翻天覆地的变化。那么今天就跟着马克笔设计留学一起来看看2020年RCA的要求都有了哪些变化?我们又该如何有针对性的去准备自己的材料呢?

01.申请时间变化


今年RCA开始分批次申请和录取,目前公布的第一轮申请截止时间为11月20日,比之前公布的11月13号晚了一周,对于很多同学而言,又有了更多去准备的时间了。第一轮你申请面试时间为12月9日-20日(20日后一般是传统圣诞节假期,预计第二轮申请会在1月份开放)。第一轮申请结果会在1月13号开始陆续出来。

02.作品集要求

今年作品集的提交系统也完全改变,不再是之前的1+6(1张封面+6张内容页的形式),而且每个专业对于作品集的要求也对应有了不同,我们还是以服务设计举例,具体其它专业我们会在这周陆续进行解读,请大家关注“马克笔设计留学”。

For the Service Design Masters we are looking for portfolios that show clear evidence of:

Project topics that are challenging and aim to transform. Evidence of insight from user research, a sense of curiosity and willingness to uncover new insights.

Empathy and understanding of people.

Creative ideas that go beyond the expected and are built on user insight.

The ability to craft new solutions that are desirable and impactful.

An understanding of implementation and how concepts can be delivered in a sustainable and viable way.

That show your ability to shape and form services and experiences from a variety of physical, system or technological touchpoints to be beautiful and desirable to the user.

General information

1. Provide a title, medium, dimensions (artefact), length (digital audio/video) or word count (written) to describe your work

2. You have 5 areas available to upload content, each area can hold multiple files.

3. In the text space provided:

a. You may need to provide a short description of the work; refer to the Programme Guidance.

b. Always state whether this is an individual or collaborative piece/project; if collaborative you need to explain your contribution

目前是提供5个区域提交文件,并且每个区域可以上传多个文件。因此目前我们建议是提交5个项目,然后把每个项目的内容提交PNG或者JPG格式的文件上去即可。每个区域的第一层界面需要注明项目标题、时间、简短的描述等信息。其中注意的是,学校强调了需要特别注明每个项目是否是团队或者个人项目,如果是团队项目一定要注明自己负责的部分。

03.动机信要求

The Royal College of Art supports interdisciplinary art and design practice and encourages applicants with diverse backgrounds and work experience.

Provide us with a 300-word statement of intent that addresses the following points:

1.Introduce yourself, your interests and your motivations for applying to the Royal College of Art, and to this programme in particular

2.Briefly summarise any educational background and professional experience to date that will support your application

3.Tell us what you want to do in the future

字数限制在300字,主要阐述几个点:介绍自己的情况、兴趣和申请RCA的原因;介绍自己未来的计划。因为字数的限制,所以对于写作要求会非常高,如何通过短短的300字给面试老师留下足够深的印象,充满困难和挑战。

04.视频要求Journey Video

What else would you like us to know about you?

In your video, please explain your motivation to be a service designer and provide an example of your favourite service experience. Please then describe an aspect of service design you are most passionate about. Finally, briefly describe your favourite project in your portfolio and describe why you chose it.

This will be a chance to showcase your understanding of service design, your passion to study at a Masters level and your ability to communicate the value and impact of your work.

General Information

1. Your video does not need to be professionally shot and you may use the best resource available to you; we are not assessing the technical quality of this video

2. You must be visible in the video and communicate verbally*.

3. Your video can be in any of these formats: avi, mp4, mov, wmv.

4. Your video must be a maximum of 2 minutes long.

这是今年新增的要求,以服务设计为例,视频不超过2min,在视频中要阐述为什么你想成为服务设计师?提供一段你最喜欢的服务体验。你最喜欢服务设计的什么?介绍一个作品集中你最喜欢的项目。其实这个视频准备并不难(在我看来,皇艺也觉得之前那个有关“反思”的视频要求太玄乎了,所以最终还是删除了,选择了这样一个其实很类似动机信的视频陈述。所以我觉得应该把这个视频当做个人陈述的一部分,视频+文字构成了一篇完成的申请动机信。

05.重中之重-Programme Video

今年在申请页面,RCA的每个专业都会有相关视频说明,里面会有programme leader去阐述自己对于申请学生的要求,因此这个视频也成了整个申请中对于标准要求(主观要求)最重要的参考因素了。我们还是以服务设计作为参考案例,在整个视频中我们主要提炼了以下因素:

Evidence of the identification of interesting innovative issues that you take a human centred approach to solving. We’re looking for curiocity courage and inventiveness on the topics you choose to apply design to.

Clive Grinyer 视频里这部分有意思,human centred approach 理解还是围绕用户展开设计,即以用户为中心进行设计。而后续的 curiocity courage and inventiveness 理解是选题和解决问题方法上,应该更加开放更加具备创意,学生的视角不应该仅仅是放在如何解决实际问题,而应该思考如何通过设计去解决一些更大的问题(比如环境、社会等)。

说了那么多,让我们在精炼的去总结一些RCA今年的申请到底有哪些变化吧!申请材料种类和数量要求上增加了一个2分钟的陈述视频,其它没有任何变化。作品集提交格式方面发生了变化,数量限制为5个,但是也解除了之前6张内容页的限制,因此其实给了更大的自由度。个人陈述方面要求不超过300字,但是有了2min视频作为补充陈述,所以其实也还好。增加了时间限制,对于一些准备比较晚的同学可能会比较吃亏,所以希望大家在后面的留学过程中会能够尽快准备,尽早提交吧!祝各位加油,早日拿到RCA的offer哦!

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